There is a lot of excitement to go self hosting. It’s a goal for a lot of bloggers and a popular motivational quote states “Do what you love and you’ll never work a day in your life”. A popular life goal is to enjoy your work by finding what you’re good at and making money from it.
So you’ve completed step one and found something you’re good at and enjoy. Now you need to figure out how to make money from it. Since I never had a long term plan for my blog, I didn’t have many expectations for it. I definitely wasn’t marketing it or trying to grow my audience; my first 6 months I had 300 followers and was THRILLED!
But here we are 1.5 years later and I’m trying to plan for the future. The past few months my blog had been mostly running on scheduled content I had built up back when I had a lot more free time. That supply was starting to run out and I wasn’t coming up with any new ideas; so is now really the best time to make an investment?
When you self host you think how will you make money – selling products, affiliated programs, sponsored posts & brand collaborations? I didn’t know what direction my brand was headed, instead it seemed to be crawling to a stop. Being in the dating and relationship niche, I thought it would be a hard sell to popular brands. Company marketers could clearly understand the benefits to working with book, beauty, and fashion blogs but what could I offer them?
I heard a lot of different numbers tossed around in the blog community when it came to making money with the amount of traffic on your blog. I was worried I’d spend money on my blog and it would take months to finally make a net profit. I was worried the blog’s monthly income would be laughable at best. I was worried I’d fail and it freaked me out. Forget self hosting, I questioned if I should even continue blogging anymore!
I decided to push back my self hosting date, take a breather for a couple weeks, and try to build back up my content. And in order to do that I had to post less frequently. With less activity my stats dropped, they were nowhere near my past 6 months but also much better than what I was expecting. This gave me the push I needed and the confident to know I could do it. Of course, it’s good to have a plan and strategy but if you try to wait until everything is perfect then you’ll never make the leap.
My plan is to build up my content, understand the changes that come with self hosting, and work on building my traffic. I’m also giving myself slack with this learning curve and not setting high expectations for income for the next 6 months. After that I will re evaluate and set goals, all I had to do was believe in myself and my blog.