how to come up with a Book marketing strategy

Marketing your book is tough business and your book’s success depends on your ability to get it right. I’m going to tell you how to implement a book marketing strategy using the 5 month timeline of my book release. Just a heads up, most research would suggest marketing 12-6 months out.

 

Beta Readers / Marketing Research

Early february – Beta readers play two important parts for an author. First, they are a fresh set of eyes that can find any last minute mistakes. They’re a great tool for marketing too since they’re your first focus group on your new project. Their initially feedback will help you learn how first time readers will interpret your book. This will help you decide how you will want to market your book and what you want to draw a reader’s attention to. You can ask beta readers (focus groups) specific questions that may be concerning you and they may bring to light questions you hadn’t considered.

 

Blog Tour

Mid march – Blog tours are a great marketing tool where different bloggers will reviews your book, interview you, or just share information about your book. Blog tours are a big scheduling task though so getting it organized early will save you a headache later. For my release, I’ll be contacting poet interviewers now and hopefully start the tour in early may and have it finish the week before the release date. Since I’m leaning towards interviewing, the more time I have to answer questions, the less stressful the marketing release process will be for me.

 

ARCs

April – By Late February you have the feedback from your beta readers and you’ve made your final changes to the collection. Now you’re ready to send out ARCs (Advance Reader Copies) to book bloggers, fellow poets, and anyone else that will help market your book. Free ARCs are given to readers in exchange for their honest review of your book. If you’re selling on Amazon, it’s super important to have a lot of reviews close to your release date to boost your book in the rankings. The higher in the rankings you are, the more people will see your book and consider purchasing it.

 

More Frequent Posting

May – We’re 6 weeks out from release date and it’s time to pick up the marketing. This is when my blog tour starts, this is when you’re highlighting reviews that have been coming in due to your ARCs, and when you’re posting on all social medias so that everyone knows when and where to buy your book! Support and momentum are really important during the weeks surrounding your release date!

 

Celebrate!

Release Date – June 10th! You’re book is officially released! Time to shout it to the world and celebrate!! You’ve just accomplished something super amazing! Continue to love on your book, but try not to drown your followers in too much noise. Congratulations and best of luck to your book!

 

3 thoughts on “how to come up with a Book marketing strategy”

  1. Good tips – and you really seem to have a nice strategy –
    but finding those other bloggers for a blog tour help might not be easy for all authors (not everyone is connected but I have heard people can pay for some blog help- but not the point here )
    The only other thing I would add here is that bloggers need to mention specifically what their book is about and give at least one or two reasons why someone would want to read it. Too often people just mention the book and do not give the few details we need. Also – I have seen some authors forget to link their books in the promo post – and when asked – they said it was in sidebar (but many folks read via reader) or they said it is on amazon – well! Need to help the reader out by giving links and writing succinct posts that generate a little
    Excitement and offer at least a few details about the book…
    Thanks for this nice post

Leave a Reply