Where to Focus to Gain Site Traffic

There is a ton of advice out there for how to gain traffic to your site. There are many ways to do it and the same way won’t work for everyone. The only advice I think I’m going to give you is this:

Don’t try to be a jack of all trades, but a queen of one. You’ll end up spreading yourself too thin and not maximizing any of the venues.

 

From here I’m just going to talk about what I’ve been up to, where I’ve been going wrong, and what I plan to do from here. The top 4 social media apps are Twitter, Pinterest, Facebook, and Instagram. I really don’t have any data with Instagram so I’m not going to mention it. It’s lumped together in my ‘other’ percentage because it’s so low, a mere 1%.  

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Percentages from the “Referrer” stat section of my blog

 

Twitter – 2%

I was involved in the blogging community on Twitter first I think. It was great for connecting with bloggers and relating to their struggles. I put a lot of time and effort into growing my presence and following on Twitter. Twitter is where I announce my new books and blog posts. I liked the platform and I understood it. 

 

2 years later and I think this is the first time I’m actually checking the stats for where my traffic is coming from. I’m very surprised to realize I’ve been wasting all this time meanwhile Twitter is the 6th referrer by a large margin. I’m going to redirect most of my time to Pinterest and see if it makes a difference.

 

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Facebook – 4%

I have not taken the leap to making a blog or author page on Facebook and I don’t think I will. I get decent traffic from Facebook groups but I don’t really feel it’s organic so I don’t think that’s where I want to grow. Well organized groups will have specific posting on specific days to promote your blog or social media with either likes, comments, or follows. To ensure no one is taken advantage you’ll usually have 2 days to check out everyone else’s site so traffic is pretty immediate. 

 

Pinterest – 8%

I’ve heard Pinterest is a gradual build with traffic but it is long lasting once you get there. A pin has a month long lifespan while posts from Twitter or Facebook are mere hours. This might explain why Pinterest, which I haven’t used since March, is still my second highest referrer. That’s right, I didn’t use Pinterest for over 5 months but it close to doubles Facebook’s traffic which is next in line. I don’t use Facebook every month either but I think Facebook works more as ‘out of sight, out of mind’.

 

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screenshot of Tailwind dashboard

 

Pinterest is pretty hard for me to grasp though. It took me a while to get the hang of creating my own pins. It’s a lot of work in the beginning between finding group boards to join, creating all your pins and boards, and setting up your advance scheduling with tools such as Tailwind. Tailwind has a free month trial and then you’d pay $120 for a year membership. You can schedule hundreds of pins weeks in advance and you can also join Tailwind tribes. 

 

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screenshot of canva workshop

 

I had a membership last year but I was still figuring out how to use Canva to create pin graphics and the whole scheduling process took so long for me. It was exhausting, frustrating, and there were many weeks when I just did not have time for it. I knew it was time to cancel my membership and regroup.

 

Months later now, I’ve found this data and decided I need to give Pinterest another chance. Luckily, I’m still in the same groups but I will be looking into joining more which will be time consuming. I already made 21 new pins over the past few weeks so now I feel ready to get back into it and not feel like I’m lagging behind. I will most likely consult people with more experience to point me in the right direction this time. 

 

The bullet points:

Twitter is great for feeling less alone in the blogger struggle

Facebook can bring traffic within a day or two and best for advice

Pinterest will continue to bring traffic even if you neglect it for a long time.

 

I’m going to make this pie graph again in 6 months and see if I’ve made any impact so make sure to check back in for that update!

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Q&A 3k follower Celebration!

Everytime I talk about stat numbers I’ll always bring up the absolute lack of faith I had in my blog when I first started. It is absolutely astonishing to be able to say I’ve made it to 3,000+ followers on here and I can’t thank you all enough for this support!

 

1.I’ve been following your blog for a bit and I notice that you are very interactive with your readers, what is the most important take-away for you from that connection? Susi

I want people to connect to my work and with all those that relate to it as well. I always want to connect people to each other. My takeaway is the validation that my work is relatable to a wide audience. I want people to feel a sense of themselves in my work and feel less alone. I’m thrilled every time I receive a comment that supports that.

 

2.Has your blog changed you in anyway?

My blog definitely made me confident enough to publish my first collection; If not for my blog, I would maybe have published in my 50s. It’s hard to explain how happy I am that I am now publishing my second collection by the time I’m 25. It’s absolutely changed my writing career and I’m excited to show you my future projects as they develop more!

 

3.If you could learn a new skill, what would it be?

I’m actually working on learning sign language with my boyfriend! It’s a slow process but whenever one of us is bored, we’ll look up some words or phrases and then teach the other person what we learned.

 

4.In your new book, Where I Ache, do the contents reveal how pain motivates or how pain feels? Or something else? – Susi

I would say the majority of the book is how pain feels in regards to depression, insecurity, and grief. But the last chapter is all self love and growth from that pain, so in the end the collection leaves you with that motivation.

 

5.Which section/category was the hardest emotionally for you to work on? Which one was the most rewarding when you finally felt like you’d gotten it just right? Adeline

The most emotionally draining chapter is the grief chapter. It’s a very fresh and raw emotion for me to write about. I also worried that people will think I’m just trying to capitalize on this trauma. There was a seesaw of just not thinking about it or crying and writing about it.

The most rewarding was probably the self love chapter since it really tested my creative ability. It’s a difficult topic for me to write in a new and unique way and it’s not a topic that comes naturally to me. It really required a lot of creative brain power in order to fill in that chapter to be up to par with the rest of the collection.

 

6.How has your idea of blogging changed from when you first began?

There’s is A LOT more to blogging than just posting articles. There’s a community to network with, social media to grow so that you can increase your blog reach, and there’s the ability to monetize your blog. I’m not even going to get into that but it would include things like affiliated programs, ads, sponsored posts, mailing lists, selling products and services, and softwares and tools to help optimize your blog’s presence.

I don’t mean to scare anyone, blogging can just be posting whatever you feel like. But the longer you’re in the blogging world, the more you see the opportunities to grow and change. I’m happy that I’ve falling in love with blogging long enough to watch it grow.

 

7.Might you have any advice for fledgling fellow poets who are working on their own first anthology for publication? – Adeline

I wrote an article about what I would do differently after my first collection came out so I would definitely suggest checking it out to anyone who is looking to publish their first collection. My first piece of advice would be to go for it! Have faith in yourself to go out of your comfort zone and publish your first book.

My second piece of advice would be to have patience. Take your time in your writing process and take even more time in the editing stage. Lastly, I would say to really focus on marketing your book, especially before your publish date! Try to enjoy the experience without expectations of success, the numbers will come in time. Good Luck!