Scheduling a blog book tour is pretty tough, it requires a lot of coordination and management. You have to find bloggers that are interested in hosting a blog tour, see which of those are available during the timeframe you want and who will even respond to you, and then you have to communicate about the content of the posting.
Before I get into it, I would really really want to thank those that did host me for a blog tour!! It was amazing seeing it all come together!
So first, I would search for blogs that are doing tours for your niche. I searched through the WordPress Reader since that’s my hosting site but if you use another platform you might use google or your hosting’s reader feed.
I knew I wanted to do interviews for my blog tour so that’s what I looked for specifically but I think it’s also common just to have the tour host review your new book. Once I found a site I would search their page for any submission guidelines or policies to make sure I wasn’t rudely bulldozing my way through. If that all checked out then I would email them, letting them know I saw their post that I liked, a little blurb about my book, and the timeframe I’m hoping for.
There’s a lot of different ways you can schedule your blog tour. I’ve seen a tour for 15 consecutive days in a row and I decided to go with once a week but starting 6 weeks out from the release date. So there’s a wide range of how many stops to do, how many weeks to do, and the decision to have them all at once or spread out.
I would say I emailed about 20-25 bloggers about hosting me for a blog tour. I got 7 for Yes and that was more than enough for me and what I wanted to do. I knew I wanted to do interviews and I knew that would require me to do a good chunk of work and writing so I contacted bloggers all the way back in February for a May dated tour.
To me, there was no need to badger anyone until it got closer to when the tour would be starting. But then that also left no time to recoup if anything was going wrong. Plus, I had done my side of the work for all of them. On my side of things, it all seemed like it would be working out. It wasn’t till a few days would go by after I sent in my responses that I didn’t hear anything.
As April came around and one of my bloggers wasn’t responding in emails I checked out the site and saw there hadn’t been a new posting since January. It’s instances like that were the tour can just fall apart on you. I was able to get 2 more bloggers interested in hosting me after my release date.
Overall, I have to admit that the blog tour was not a success for my initial plan. My goal was to have 7 spots completed by my release date, the result was 3. But out of the 9 Yes, 6 have come together overall so I have about 67% success rate in the end, which for a first time blog tour is actually very good. And I must say, having tour dates after the release was really helpful and kept my book relevant even a month after launch.
This post isn’t meant to complain but to show that even with the best effort, planning a book blog tour is difficult and is not guaranteed to come out the way you planned. My suggestion is to contact as many people as possible with the understanding that some will fall through.